10 May Our new name is “Downtown Superior”!

We are so excited to launch our new name, logo, and website for Downtown Superior! There is a lot in a name and we think Downtown Superior says a lot! It is a rare privilege for a development to also be creating a community’s downtown and think it’s important to share that feeling within the name.

Downtown Superior is unlike any other place along the US 36 corridor south of Boulder. The 157-acre community blends a variety of residential home sites, retail and food destinations, entertainment, open space, office space, recreation, and hotel offerings. It allows great proximity to Boulder and easy access to Denver with some great commuting opportunities within easy reach.

Downtown Superior will be a thriving marketplace of experiences and events, as well as the best place to locate a home or business. But Downtown Superior will always play a special role in the hearts and minds of the citizens of Superior. Downtown Superior provides our “locals” (including residents and daytime workers) with a place to meet, be seen, live life more fully and engage with their neighbors, friends and associates.

While Downtown Superior will be a current place with an urban feel, we wanted to pay homage to Superior’s history, coal mining. Our new logo for Downtown Superior highlights that history with its image of an industrial mine shaft done in a modern affect. We will also be including an image of the canary (very important to the life of the miner) in some of our various media. Superior, Colorado is proud of its heritage and Downtown Superior wouldn’t be complete without sharing that with residents, office users, and visitors to this exciting new place.